Laya PR
Brand Identity, Website
2024
The Brief
Laya PR, a dynamic public relations agency, approached me seeking a complete brand identity that would reflect their bold, innovative, and results-driven approach.
They wanted to distinguish themselves from traditional PR firms by embracing a modern, vibrant aesthetic that would appeal to clients in entertainment, fashion, and lifestyle industries. The brand needed to convey trust, creativity, and a forward-thinking approach to PR.
Proposed solution
I developed a visual identity that balances professionalism with creativity. The logo design features a clean, modern typeface paired with dynamic, flowing elements to symbolise communication and influence. A vibrant colour palette was chosen to stand out in the PR landscape, while still maintaining a sense of trust and reliability.
The final brand package included logo variations, business cards, social media assets, and a full brand guideline to ensure consistent use across platforms. This new identity helps Laya PR position themselves as leaders in their field, resonating with their target audience.