The Timeless Yuppie
Brand Identity, Website
2024
The Brief
The Timeless Yuppie is a passion project created by Creative Director - Kunal and Operations Director - Gagan (friend of over 20 years), representing our shared values of hard work, wealth, and a refined, classy lifestyle. We set out to build a brand that embodies everything we believe in - an appreciation for timeless style, ambition, and a culture rooted in success.
Our goal was to establish a cohesive brand identity and digital presence that captures these values, speaking to an audience who values sophistication, success, and the grind it takes to get there.
The Project
Brand Identity and Visuals
I crafted a visual identity that reflects the brand’s core values, from a timeless logo to a sleek, sophisticated color palette and typography. The branding was designed to exude elegance and confidence, resonating with an audience that aspires to a life of refined style and ambition.
Posters and Collateral
I designed all posters and branding collateral, focusing on clean lines and impactful visuals that embody The Timeless Yuppie’s ethos. Each piece was carefully created to reinforce the brand’s narrative of modern luxury, wealth, and the grind culture.
Digital Presence
Our digital strategy centers around a consistent and aspirational visual language, showcasing the brand’s commitment to class and culture. The social media assets were curated to tell The Timeless Yuppie story, establishing it as a brand for those who appreciate a blend of timeless style and the hustle required to attain it.
Result
The Timeless Yuppie now stands as a symbol of ambition and class, with a brand identity that resonates with those who value hard work, wealth, and elegance. Through intentional design and cohesive branding, we created a brand that speaks to modern yuppies who live and breathe the grind.